Serena Software needed a doordrop to advertise their booth at the SHARE tradeshow. They were giving away a wireless Mini Cooper as an incentive and wanted that to be the focus of the piece. There was a lot of information about the schedule of sessions, so I framed that info between two large red areas (red is Serena's color) showing the Mini Cooper zipping along, leaving a trail of flames.
Serena SHARE door drop